RPOGRAM ANALYSIS OF FIRE Essay Example | Topics and Well Written Essays - 250 words

RPOGRAM ANALYSIS OF FIRE - Essay Example The proposed gym and training area/center will be constructed such that 30% and 70% of it is indoors and outdoors respectively. In terms of design and planning, the program will resemble a military training program from which fire fighters can adapt the same training methods such as rope climbing and tacking hurdles. The application of the site analysis to the community program is to facilitate evaluation of developmental constrains. For instance, while the analysis of surrounding buildings and structures is essential, the topographical characteristics such as terrain are considered. Based on the weather, soil, and available vegetation, the design and construction of the gym and training area/center would rely on this information. From a business perspective, the site analysis will consider how different other variables such as demographics and distribution interact within the area. For instance, the program will make use of a central location from which prospective clients can access the premises. In addition, the dimensions of the gym and the training center will depend on the approximate number of clients within the community. Finally, the site analysis will consider legal aspects of architectural development such as building policies, regulation of private and public structures, and availabi lity space for rental or purchase (Zimmerman,

Course Study Calcuttas metro Essay Example for Free

Course Study Calcuttas metro Essay The first main concern for the construction of the project is the funds. So as the mayor of Calcutta my first step is to get the funds required to start up this project. These funds would be acquired from various sources like donations, taxes, and loans. Once the funds are acquired, the next step would be to look into the plan of the project. I would take the opinion of a few well-known engineers before an actual plan is taken up. I would make it a point to see to it that the various pros and cons of different plans are taken into consideration before starting the project. Then I would select that project which would give us the maximum benefits within the obtainable budget and least disturbances to the normal life in the city. I would consider the efficient labor to carry on the work of this project. I would play close attention and make sure that all the basic facilities that are required by the citizens would not be disturbed due to the commencement of this project. Every possible option would be exhausted to make sure that the project would not cause any kind of inconvenience to the normal life of the citizens. In my opinion there is no such thing as bad luck and nothing happens by chance. Everything is planned and has a definite purpose. It is only our hard work that will make us or break us. Therefore, it is important to take into consideration a 360 degree view of any problem before we solve it. If the situation is looked upon from only one angle, then all the disadvantages of the remaining angles will occur. Although it may be a little time consuming and painful in the beginning, it is important to know that the hard work pays it all. Had the mayor seen the consequences of starting this project from various points of view. I believe this situation would not have been escal ated at all.

Controversial Issues In The Industry Fashion Essay

Controversial Issues In The Industry Fashion Essay Fashion industry is always the topic that draws attention of every people of us at anywhere and anytime. Everyone becomes so familiar with fashion that he or she thinks that fashion is just simply a fashionable and sophisticated style. However, life in a modern community is far more controlled by fashion industry than many people realize; it affects not only clothing, but almost every aspects of our daily life. When many people think of the fashion industry, they often think of the association of four main areas such as: retail, manufacture, design and advertising. They are the four areas that cause not a little damage on our society and environment. Personally, I used to have a very simple and common conception about fashion industry that is merely clothing sales. However, after reading the newspapers and investigating thoroughly about the fashion industry, I was completely taken aback by the opposite sides of it in Australia and other countries. As a result, I came to focus on the effects of fashion industry on society and our environment. I determined my three objectives: How does fashion industry influence on teenagers body image? What are the facts about sweatshops behind the leading designer labels and are sweatshops exploiting or helping outworkers? Is the trend of the fur fashion industry in Australia and other countries ethical or not? (226 words) Section B: ANALYSIS OF FINDINGS I. Objective 1: To find out how fashion industry influences young women body image In fact, fashion industry is such a negative exertion on teenagers standard of beauty that it is now becoming an unsolved dilemma for our society. Sarah Murdoch, the representative of Bonds underwear, is of the opinion that fashion industry encourages unhealthy body images (Dunkerley, 2008) that is thought to be impractical and unhealthy for most women and girls. The fact that most designers prefer to choose thin models than big size ones (Bolger, 2007) shows us an astonishing phenomena that there are a lot of clothes from size 0 to size 4 displayed not only in the fashion shows but also on the sale markets because they think that there will be stigma attached when doing something for plus-size people (Stevens, 2010). Naomi Crafti representing for Eating Disorder Victoria thinks that teenagers are becoming obsessed with the very skinny models on the catwalk in the fashion shows (Stevens, 2010) which gradually leads to the issues relating to eating disorders, mental health and the impact of negative body image on young people (Stevens, 2010). Moreover, the figures of the News Editor show us a startling 75000 cases of 15-35 year-old British women suffering from eating disorder due to being sick of looking like cat models (Cooke 2000, pp 3). It is the evidence that append the controversy over the use of extremely thin models in fashion industry because it reduces the self-esteem of those who do not have ideal bodies and makes them besotted to strive to look exactly like catwalk models. The only way for them to do that is becoming anorexia that will certainly cause suffer drastic weight loss and premature ageing (Cooke 2000, pp. 3). As a result, The Federal Government has supported for the voluntary development of new code of body image from the fashion industry to curtail the situations of teenagers suffering from body image pressures immediately (Kennedy, 2010). Otherwise, there will be widespread unhealthy body images of teens with jutting bones and no breasts of hips in order to fit in dolls clothes in our society seriously (The Sunday Telegraph, 2009). Clearly, the growing obsession with being thin like catwalk is highlighting the risk of young women health and the rise in serious eating disorders. (370 words) II. Objective 2: To discover the facts about sweatshops behind the designer labels and whether they are exploiting workers or not. Fashion industry is thought to abuse workers. Workers in sweatshops have to work frantically in unacceptable working conditions, poor salaries and inhumane treatment. In Australia and other countries, it is reported that the use of outworkers by fashion industry in order to get more profit from cheap labours has been increasing significantly (Sheppard, pp. 20). Through the investigation of the Sunday Telegraph into Sydneys Sweatshop (The Sunday Telegraph, 2009), many uncomfortable facts are clearly discovered that behind some leading designer labels are the sweat and blood of poor workers. Nicola Finetti, Natashan Gan and Ginger Smart are the labels containing 30% Chinese and 70% Vietnamese outworkers who are usually paid between $10 and $35 when completing an article of clothing which will later sold in stores for at least 10 times the price (The Sunday Telegraph, 2009). Yet, workers interviewed for researches indicated that conditions had worsened worse in the past few years. A shortage of work all over the world has left them to have no other choices but to continue the job with poor conditions. One group working in the finishing department of Venus Knitwear in the research of Working Women organisation said they had to work long hours from 7 am until 11 pm (Oxfam 2003) and were even also threatened to be sacked if they refused to do overtime. In addition, many workers have to suffer health issues and may be dismissed for taking time off to see doctors or to recover from sickness. An interviewed worker was said to be deducted two days pay because of being absent one day to go to the doctor (Oxfam 2003). Some also reveals that they had to work in dim light and in condition with no proper ventilation system which had caused headaches, eyes, asthma and respiratory problems (Oxfam 2003). Finally, it is an urgent need that sweat-free labels must be highly appreciated by the manufacturers and consumers in order to create a fair work fair pay environment and to stop exploiting workers rather than practicing fashion industry motto: Winning Profits, Losing Rights (Oxfam 2004, pp. 28). (349 words) III. Objective 3: To consider the trend of the fur fashion industry in Australia and other countries and to see whether it is ethical or not. Fashion industry with talented designers has provided sale markets and consumers with a diversity of fashionable styles to meet the high requirements of our modern life. Furry fashion is now one of the styles coming back with more appealing appearance because of the popular use of real fur (Pepper 2010). Basically, the fur fashion trend was emerged at the Millenniums catwalk showed in Paris with the muttering that fur was definitely back in designers repertories (Cooke 2000, pp.13). Developments in fake fur technology (Cooke 2000, pp. 13) are thought to be partly a possible reason for the return of real fur. Perth label Harmony Lawson which produces garments made only of real fur said that her collections with rabbit and racoon fur have been proved to catch on most women and men and made the markets to desire it crazily (Pepper 2010). In the French designers fall 2008 collection, the models were all covered with wild furs which is embedded with tails, ears, noses and even teeth (ABC, 2008). Also, the fact that racoon, rabbit and fox fur were found in the winter collections of 4 Australian designers last year adds to the controversy about the increasing use of fur in fashion (CCF, 2010). However, a lot of people think that fur fashion trend stinks. It is no longer tolerable when designers have turned back in using real fur for their collections. ADI Chief Executive Creamer said that fashion industry has determined to close their eyes and hearts to the truth about fur production (CCF, 2010). The facts about ripped skin from rabbits bodies and fur taken off from possum, fox, mink, karakul (CCF, 2010) are believed to be inhumane and make those who support for choose cruelty free feel disgusted. Therefore, a lot of campaigns have shown their strong objection to fur fashion industry. Typical example is the top models got naked to encourage the anti-fur campaigns in fashion industry because the unnecessary killing those beautiful animals for coats are cruel and terrible (Cooke 2000, pp. 13). Giving publicity to outrageous collections will make them more successful but fashion industry is hoped to stop all the suffering of millions of animals as soon as possible (Cooke 2000, pp. 13). (371 words)

Crazy Horse :: essays research papers fc

Crazy Horse When I think back of the stories that I have heard about howthe Native American Indians were driven from their land andforced to live on the reservations one particular event comes tomy mind. That event is the Battle of the Little Big Horn. It isone of the few times that the Oglala Sioux made history with thembeing the ones who left the battlefield as winners. When storiesare told, or when the media dares to tamper with history, it isusually the American Indians who are looked upon as the bad guys.They are portrayed as savages who spent their time raiding wagontrains and scalping the white settlers just for fun. The mediahas lead us to believe that the American government was forced totake the land from these savage Indians. We should put the blamewhere it belongs, on the U.S. Government who lied, cheated, andstole from the Oglala forcing Crazy Horse, the great war chief,and many other leaders to surrender their nation in order to savethe lives of their people. In the nin eteenth century the most dominant nation in thewestern plains was the Sioux Nation. This nation was divided intoseven tribes: Oglala's, Brule', Minneconjou, Hunkpapa, No Bow,Two Kettle, and the Blackfoot. Of these tribes they had differentband. The Hunkpatila was one band of the Oglala's . One of the greatest war chiefs of all times came from thisband. His name was Crazy Horse. Crazy Horse was not given this name, on his birth date inthe fall of 1841. He was born of his father, Crazy Horse anOglala holy man, and his mother a sister of a Brule' warrior,Spotted Tail. As the boy grew older his hair was wavy so his people gave him the nickname of Curly . He was togo by Curly until the summer of 1858, after a battle with theArapaho's. Curly's brave charged against the Arapaho's led hisfather to give Curly the name Crazy Horse. This was the name ofhis father and of many fathers before him . In the 1850's, the country where the Sioux Nation lived, wasbeing invaded by the white settlers. Th is was upsetting for manyof the tribes. They did not understand the ways of the whites.When the whites tore into the land with plows and hunted thesacred buffalo just for the hides this went against the moraleand religious beliefs of the Sioux. The white government began tobuild forts. In 1851, Fort Laramie was built along the NorthPlatte river in Sioux territory .

The American Economy in the 1920’s Was a Bubble Destined to Burst

â€Å"The Economy of 1920’s America was a bubble destined to burst† The statement that the economy of 1920’s American was a bubble destined to burst is thoroughly correct. The uprising issues of Protectionism, weak industries, weak banks, overproduction of goods and an uneven distribution of wealth meant that America was in a vicious spending spree that could only be broken by the 1929 Wall Street Crash. When one thinks of an economic depression, one first considers the banks and how they were linked to the said crash.The banks in the case of the Depression were closely related to the Wall Street Crash. In the 1920’s banks weren’t the large networks that they are today, so when they went bankrupt, there was nothing to fall back on. Banks had also loaned out far too much money keep a stable economic flow. Many Americans also decided to join in on the share market game in hopes of living out the American Dream in a â€Å"get rich quick† manner and were borrowing huge amounts of money to invest, often in an uneducated manner.As this was continuing, banks were making it possible to borrow huge sums of money and the government, still stuck in its belief of Laisseize Fare- that is, that the government would simply let the economy sort itself out without any government intervention. With this flimsy and unstable system of banking- there was bound to be a huge economic impact such as the crash. After the atrocities of World War 1, America decided it’s safest way to keep out of global issues and wars was to focus on being a self-serving country run on the idea of Protectionism.The key act of Protectionism was that tariffs were placed on imported goods, thus making American products much more appealing to its citizens. This also created a huge economic flowing acting almost exclusively nationally. However the notion of Protectionism became detrimental to America as 23 countries soon placed tariffs on American exports that were already seen as luxuries by other countries. It could be said that most other long term causes of the crash of the American economy simply snowballed off the issue of protectionism.One of the largest of these was over production. As American export rates came down, the country was met with the newfound issue of overproduction. As sales for products such as cars dropped dramatically (how many new cars could one family need? ) America still did not stop making them. There were now warehouses full of products that were either un-wanted or that couldn’t be afforded. Soon enough, many companies began to close down in a domino ffect, leaving only the products necessary to live as a profitable part of the economy. The issue of overproduction is closely linked to the un-even distribution of wealth in America. As there were only a select few who could afford to buy the luxury items companies were trying to sell, and because of the tariffs now placed on American goods, there were no exports. As 5% of the country’s population held a massive 30% of the wealth, that too was far too unstable to continue.Thus proving that the American economy was in fact, a bubble destined to burst. The final factors of the economic crash of 1929 are closely linked. The cotton, farming and railroad industries being far weaker than they seemed and the instant panic when there was any cause for concern by the American people were both such issues because of lassiz fare and the conservative government not being willing to back down on this that the economy ended up in a crisis.There were low wages for people industrial workers and farmers- (ironically enough the jobs that could have saved the economy) yet Americans were encouraged to have the highest faith in the farming, cotton and railroad industries. In 1929- the year of the crash, President Hoover himself said that America could expect a â€Å"financial triumph over property†. It was due to this huge faith and over confidence in the economy that the panic when things went a little haywire Americans were in such shock that all they wanted to do was sell their shares and get their money back.This of course was just making matters worse for themselves and their country. It is because of these factors, that it is indeed obvious that America in the 1920’s was simply a bubble destined to burst. There were too many half-thought-out ideas put into immediate motion and the lack of communication or assistance from the American government lead to the three factors that made the American crash inevitable.

Fukushimas place in nuclear history

Fukushimas place in nuclear history Introduction Nuclear energy is the form of energy generated at a nuclear power plant by splitting atoms to produce heat, which is used by turbines to generate electricity. The process of splitting the atoms is referred to as fission and uranium is the material that is used in the process. The electricity can then be safely transferred to consumers at their residential areas or workplaces to be used for different purposes.Advertising We will write a custom essay sample on Fukushimas place in nuclear history specifically for you for only $16.05 $11/page Learn More Although Martin Heinrich Klaproth, a German chemist, discovered uranium in the year 1789, the first power plant to produce electricity by splitting uranium atoms started its operation in the 1950s. Previously, most scientists had been concentrating on the production of atomic bombs to aid in wars. However, with the ever-surging world population, the need for energy has been increasing as consumption increases too. This aspect compels energy producers to turn to other sustainable power supply alternatives and nuclear energy comes in handy in such a scenario. Apart from the generation of electricity, nuclear power can be used in many other areas such as in medicine to detect and treat certain ailments and food preservation among other useful ways that can improve the quality of people’s lives. Fukushima Daiichi nuclear power plant Fukushima Daiichi nuclear power plant is situated in Japan, 130 miles north of Tokyo and it was built under the watch of Kajima Construction Corporation, Ltd. Its construction kicked off in the 1960s before becoming operational in the year 1971 and the Tokyo Electric Power Company ran it. It was one of the most powerful nuclear plants in the world with six nuclear reactors capable of producing 4.7 gigawatts of electricity. GE, Toshiba, and Hitachi supplied the reactors, which were GE boiling water reactors that produce electricity through steam-p owered electrical generators. Its construction was a significant boost in generation of electricity in Japan as it relies on nuclear power for one-third of its electricity. Natural disasters are inevitable and they can happen any time, causing massive damage to property and loss of lives. An earthquake of magnitude of 9.0 hit the Fukushima Daiichi facility in 2011. The enormous earthquake led to a tsunami wave measuring estimated 13.1 meters high that hit the shores leading to the death of 16000 people and a nuclear crisis in Japan as the facility was greatly affected by this disaster. Although previously there had been other major nuclear accidents such as Chernobyl disaster in 1986 and Three Mile Island in 1979, the Fukushima Daiichi accident stands out as the most disastrous as lots of radiation was released. The plant, which was built to contain a lesser hit, could not handle the hit by the earthquake and tsunami led to the release of harmful radiation from the facility.Advertis ing Looking for essay on asian? Let's see if we can help you! Get your first paper with 15% OFF Learn More The reactors automatically shut down, but there was the need for cooling off due to the high accumulation of radioactive material after the immediate shutdown. This process was affected by the fact that the available backup generators were not operational as they were submerged in water. Efforts by the crew to cool the three reactors to safe levels were futile as there was no alternative source of power since all external power lines from Japan’s power grid had been destroyed by the tsunami. This aspect led to nuclear meltdown and eventually the disastrous release of radioactive iodine-131 and cesium-137 to the environment. The designers of the Fukushima Daiichi nuclear power plant underestimated the dangers that natural disasters could pose as the plant was only built to contain less half the tsunami that hit it in 2011. In addition, the earthqua ke surpassed the seismic design basis of the plant at units 2, 3, and 5. Japan, being one of the most technologically advanced countries in the world, had established a government-sponsored organization for earthquake research promotion. This organization was very effective in predicting possible earthquakes as it had previously predicted the possibility of an earthquake of 7.5 magnitudes at the offshore of Miyagi region, which was the epicenter of the earthquake that affected the normal operations at the nuclear power plant. Despite these warnings of an anticipated earthquake in the next thirty years, Tokyo Electric Power Company (TEPCO), which owns the plant, failed to see the importance of investing money, time, and more skilled workforce to improve further the safety of the nuclear plant. TEPCO should have followed the example of France, which upgraded the defense of its nuclear plants after the incident at Blayais Nuclear Power Plant, in a move that helped in the prevention of catastrophic effects of being hit by external factors like an earthquake, as they were aware of it.Advertising We will write a custom essay sample on Fukushimas place in nuclear history specifically for you for only $16.05 $11/page Learn More The Fukushima disaster could have also been avoided if TEPCO had considered the importance of having reliable back up supply of power if the external supply lines of electricity were all knocked down. Though they had multiple diesel generators, which could be relied on, they failed to move them to higher ground or ensure that they were watertight to avoid the possibility of the operation being affected by water. By being submerged in water, the backup generators could not operate and thus the process of cooling the operational three nuclear reactors was affected and this aspect led to the release of large quantities radioactivity to the atmosphere. In addition, by relocating the emergency power grids to well-positioned areas might have cushioned them to natural disasters like earthquakes and tsunamis among others for it would mean the elevated grounds would withstand seism. These suggestions underline the fact that the disaster was preventable, but due to technical hitches, training of the personnel, design of the facility, and putting into considerations about the possibility of an earthquake in the area, the unexpected happened. If the right measures were put in place, this disaster would have been prevented. TEPCO also failed to use historical data gathered on the possibility of large earthquakes before setting the nuclear plant in the earthquake-prone area. Japanese researchers had discovered the field as having suffered an earthquake of 8.3 magnitudes in 869 AD. These findings should have served as the design basis for preventing a tsunami from affecting the power plant instead of using the original design of 3.1 meters. If greater attention had been given to the historical findings of the r esearchers, TEPCO would have noticed that 3.1 meters was not enough to prevent the damage that could be caused by an earthquake of 8.3 magnitudes, as the defense mechanism was inadequate. Instead, they would have raised the 3.1 meters and improve the infrastructure for the facility to defend itself in case of a possible disaster better. Environmental effects of Fukushima disaster To date, the Fukushima Daiichi nuclear power plant disaster ranks as the most expensive natural disaster in history as it cost the country 300 billion USD. The failure of the cooling system, which led to the explosion of the active three nuclear reactors, accelerated the disaster as the people within a radius of 20 km from the nuclear plant had to be evacuated and the land could no longer be used productively.Advertising Looking for essay on asian? Let's see if we can help you! Get your first paper with 15% OFF Learn More In addition, those around the Fukushima Daini Nuclear Power plant had to leave as a precaution measure to avoid the damaging effects of radiation though the tsunami or the earthquake did not affect the plant. The inhabitants of these areas had to leave everything that they possessed though the government did not compensate them well enough, as there was a high presence of radioactive cesium, which renders this area inhabitable for many centuries to come. The decontamination of these areas was not successful as contaminated snow and rainwater would run down the hills and contaminate the already contaminated areas. Hence, the neighborhoods near Fukushima will definitely be inhabitable for many years to come. The environmental effects of the disaster also extended to agricultural products. The Japanese government established that the agrarian products near the nuclear plant were contaminated beyond the regulatory limits that they had set. The release of the large amount of radioactive cesium from the nuclear plant led to the contamination of the soil, water, plants, and animals. The high level of contamination was evident in the foodstuffs such as meat, milk, and tealeaves. In addition, green tea with origins near the Fukushima plant was discovered in France and it had high levels of radioactivity. Unfortunately, foodstuffs were contaminated as aforementioned and this aspect complicated the disaster as it became hard to contain the contamination. It was also difficult to tell the extent of the contamination as people who had consumed such foods might have moved to other places thus making it hard to assess the situation with high levels of precision. The consumption of foodstuffs contaminated by radioactive cesium even in low quantities is harmful to the human body as it leads to bioaccumulation in crucial body parts like the heart, liver, pancreas, spleen, as well as endocrine tissues. The result of the ionization radiation in internal organs is catastrophic; he nce, the need to prevent these products from public use. The government had to put some control measures to prevent the distribution of these products to its citizens as a safety measure to mitigate the possibility of them ever being exposed to any kind of radioactivity. Apart from contaminating the land, the disaster also had devastating effects on the ocean. Some water used in the coolants allegedly drained into the ocean, hence complicating the situation given that it is difficult to contain or purify seawater. It was established that historically, the Fukushima nuclear power plant produced the most significant radioactivity discharge to the ocean. This aspect greatly affected the seafood business in Japan as most of it come from northeast of the Fukushima nuclear plant. The seafood near the nuclear plant was contaminated with radioactive material and was thus the Japanese government rendered it unfit for human consumption. The findings revealed that the radioactive cesium in fis h and other marine creatures exceeded the Japanese regulatory limits. The discharge of radioactive water to the Pacific Ocean exposed more people to radioactivity, which meant that people could ingest the contaminated water or food, increasing the chances of them contracting cancer-related ailments. The disaster at Fukushima Daiichi nuclear power plant, which caused massive radiation contamination to the Japanese mainland, had lots of damaging effects, especially to the people living around the plant. These people were exposed to radiation levels of 20 millisieverts per year in their entire lives. By being exposed to high levels of radiation, it means that they are at risk of contracting life-threatening diseases like cancer. Radiation causes very damaging effects to the human body tissues as it damages the DNA and changes the cell structure, an effect known as adverse tissue reaction or deterministic effect. Unfortunately, the more a person is exposed to radiation, the more chances there is in contracting deadly life conditions. The exposure of radiation has acute effects on children whose immune system is not fully developed; hence, the early development of cancer. Children were also prone to the massive intake of radioactive isotopes released to the atmosphere as they breathe more air per minute as compared to adults. However, this scenario could be avoided using countermeasures such as absorbents, which exclude radionuclides and ensure that internal organs are not exposed to any radiation. Cancer contracted due to radiation is hard to detect as it appears years after the exposure meaning it is hard to be treated. Future of nuclear use internationally In the past, there have been catastrophic events since the discovery of using nuclear energy to produce electricity. Nuclear energy technology plays an important role in the United States coupled with other developed countries and some developing countries to produce electricity and at the same time preserving the environment by emitting less carbon dioxide and other pollutants of the atmosphere. To date, nuclear energy plays an essential role as it contributes to 14% of the world’s electricity and as compared to fossil fuels like coal and oil, it pollutes the airless and smaller amounts of fuel are required to make electricity. Hence, the safe use of nuclear energy in the future will aid in avoiding situations like global warming due to the increased release of carbon dioxide to the atmosphere. Global warming has affected the lifestyles of many people worldwide and the use of nuclear energy will help in avoiding this problem while meeting the growing demand for electricity. With the world population increasing, demand for electricity in the future will increase tremendously. Therefore, there is a need to devise a reliable source of energy that does not pollute the environment. Nuclear energy in the future can be used in the generation of large-scale electricity without posing any threat to the environment. Apart from electricity, nuclear will also be useful in the field of medicine in the future. People with life-threatening medical conditions like cancer will benefit from radiotherapy. Radiotherapy involves the use of calculated radiation to weaken or damage cancer cells that may be forming in the human cells, which is an essential step in treatment as millions of people have been diagnosed with cancer already and new cases keep on increasing. Medical practitioners will also benefit from gamma rays, which are very useful in sterilization on top of being cheaper and effective as compared to steam heat sterilization. However, the use of nuclear energy in future is faced with specific issues that could be harmful. One of these issues is the long-term disposal of radioactive material that can be harmful to the environment, which explains why the president of the United States Barrack Obama canceled Yucca Mountain Nuclear Waste Repository. Long-term disposal of radioactive material needs to be put into consideration if nuclear energy will be of benefit to the people in future. Conclusion It is important to note that nuclear energy can only be useful in playing the role of providing electricity in the future if safety measures are taken according to international standards. With a majority of countries trying to become industrialized, natural sources of energy like solar energy and coal do not offer sustainable energy supply and thus nuclear energy appears as the only plausible way out. Therefore, observing safety and embracing internationally recognized standards will help in evading disasters that have been experienced in the past in nuclear power plants, which led to the release of radioactivity to the environment. There is also a need to invest more funds and skilled workforce in the United States as well as other countries in research in a bid to come up with nuclear reactors that are much safer and powerful to avoid accidental releas e of radiation. Though not every atomic plant can be said to be free of accidents, the management of the nuclear plants should be fully committed to safety measures. The mitigation measures if effected according to the set standards, it will be possible to prevent other nuclear plant accidents, which continue to threaten the very existence of human beings.

Globalization and the Issue of Poverty Making the World a Better Place

Globalization and the Issue of Poverty Making the World a Better Place Introduction Living in the XXI century is not easy. Since of the process of globalization, which has been going on for several decades running, is finally starting to have an effect on the world economics, politics and social life, it is necessary to adjust to the new rules and a practically new environment. Moreover, people of the XXI century have to face new challenges in the fields specified above.Advertising We will write a custom research paper sample on Globalization and the Issue of Poverty: Making the World a Better Place specifically for you for only $16.05 $11/page Learn More One of the greatest challenges is designing the methods of avoiding the increase in poverty rates.  There is no use denying that poverty has been an issue for quite long. As a matter of fact, poverty has been in existence since the humankind discovered the fact that goods have an intrinsic value (Edkins, Zehfuss, 2008). However, in the XXI century, when the globalization pr ocess has come into full swing, poverty rates may reach a tremendous scale, which means that the means to control the problem must be found. In addition, it is worth keeping in mind that with the new opportunities that globalization opens in front of the humankind, one can possibly discover the new ways to bring the poverty rates down. Globalization and Its Effects on Poverty Before going any further, it is necessary to offer a definition of the key concepts that are going to be discussed in the given essay. To start with, the phenomenon of poverty needs a thorough consideration. While the problem of being poor is rather understandable and sadly common in the modern world, the exact definition of poverty is not that easy to coin. Since the prosperity and poverty rates are defined by the minimum wage acceptable in the given state, it must be assumed that the poverty line is unique in each state. In addition, the factors enhancing poverty in specific state differ considerably. Finally , in different states, different layers of society are stricken by poverty. As a result, the phenomenon of poverty is quite hard to nail down in one concise definition. However, Heywood has managed to single out the common features of poverty in most states of the XXI century and, therefore, come up with an updated definition of the problem in question. According to the author of Global politics, poverty is the state of being deprived of life essentials (Heywood, 2011, 353). While the given definition might seem too broad, it actually offers the most accurate definition of what poverty is. It is necessary to mention that, though the financial context seems absent in the given definition, it is actually implied, meaning that poverty is the state of having so little money that they are not enough to buy the life essentials, i.e., food, water, shelter, medicine, etc. The objectivity and correctness of the given definition can be proven by the fact that it actually refers the audience t o the hierarchy of needs structured by Maslow.Advertising Looking for research paper on political sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Indeed, when considering Maslow’s hierarchy, one must note that the life essentials, i.e., food, clothing, and shelter, are considered the bulk of the system and, therefore, the crucial elements without which a human being cannot exist (Lusted, 2012). Another concept that requires definition is globalization. Despite the fact that it was launched by people and, therefore, should be less difficult to define compared to poverty, it actually touches on so many aspects of people’s lives that it is practically impossible to embrace its every facet in a single definition. At present, several definitions of the globalization as a phenomenon exist. According to Tuo Cai, globalization means â€Å"the historical process of the extension of deepening of mankind’s cross -border exchange and communication around the world† (Cai, 2012, 313). Therefore, some researchers tend to view globalization as not necessarily an economical, but mostly as a cultural phenomenon, i.e., the fusion of the world’s major cultures and the surge in opportunities for international communication. Another viable definition of the phenomenon was offered by Pramanick and Ganguly. As the researchers explain, globalization can be defined as the process of â€Å"expanding worldwide flow of goods, persons, symbols, ideas, ideologies, and capital, entailing a ‘time-space compression’† (Pramanick Ganguly, 2011, 47). Therefore, although globalization is considered the process of cultural exchange, its properties as a powerful enhancer of worldwide economy are stressed firsthand. As a result, globalization should be considered as an economic process first, and only then as the process of cultural exchange. The aforementioned definitions of globalizat ion and poverty can help define the potential changes that the globalization will have on the rates of the former in the nearest future. Positive outcomes transcending the boundaries It would be wrong to assume that globalization is going to have only the most deplorable effects on the poverty rates all over the world. When speaking of the ways in which globalization is going to shape the present-day society, one must admit that in some layers of society, poverty rates will doubtlessly be reduced.Advertising We will write a custom research paper sample on Globalization and the Issue of Poverty: Making the World a Better Place specifically for you for only $16.05 $11/page Learn More It is necessary to stress that globalization is going to turn on the green light for countless numbers of migrant workers to earn more money. Since in the globalized economic space, it will be easier to get position in a foreign country, it can be assumed that migrant workers an d immigrants will be able to find jobs much easier and, therefore, finally manage to earn decent salaries. It would be rather naà ¯ve to expect that globalization and economic changes will magically boost income rates all over the world; however, it will definitely provide more opportunities for a positive change.  In addition, globalization presupposes that it will be easier to join political forces to solve specific issues. By deploying the politics of aid (Heywood, 2011, 369), one can expect that the poverty rates in certain countries are going to decrease. Since transcending economical and physical boundaries between the states all over the world will trigger massive changes, such as a flow of labor force in certain fields, etc., it is likely that financial and economical difficulties in certain fields will ensue together with economic growth in other spheres. As a result, the issue of poverty is likely to be put in the limelight of the XXI-century globalized world agenda. Th e given problem can and must be handled with by controlling the factors that contribute to poverty rates increase. Among the most obvious means of control, the establishment of strict rules in the sphere of private and public sector should be mentioned. However, the side effects of the globalization process, among which increase in poverty rates in specific layers of society must be named first, will doubtlessly follow the triumph of globalization and, therefore, needs to be addressed before the problem has got out of hand. Negative outcomes labor force and other issues However, globalization will also trigger an inevitable drop in employment rates among the natives. Despite the fact that migrant workers and immigrants need to be encouraged in their business beginnings in a completely new environment, one must agree that the types of labor force specified above are often less demanding than the native labor force. As a result, the native labor force, whose standards for wages, numb er of holidays and other benefits that they have been legally granted with by the state, become considerably less valuable employees than the migrant and immigrant labor force, whose demands are often less stringent. With that being said, migrant and immigrant labor force are often preferred to the native one due to the features specified above, which leads to a sharp increase of unemployment among the natives. While at present, the given phenomenon cannot be considered as recurrent, in the realm of a globalized world, it is likely to become massive, which will clearly lead to a steep rise of unemployment and, therefore, poverty rates among the native labor force.Advertising Looking for research paper on political sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Unemployment is not the only reason for people to fear poverty as a logical consequence of the globalization process. No matter how weird it might sound, globalization is likely to lead to an even greater split between the nations of the world. Known as the North-South divide (Heywood, 2011, 360), the given phenomenon presupposes that the world should be split into two parts, i.e., the industrialized North and the South, which tends to be more agriculturally oriented. As a result, the relationships between the two can possibly be rather tense, with the North taking the position of the one beholding technological power, and the South becoming the supplier of the goods for the almighty North. The consequences of the given change are rather obvious; it is more than likely that the people inhabiting the Southern hemisphere are going to balance on the brink of poverty (Heywood, 2011, 360). While the given concerns might seem rather far-fetched nowadays, they can possibly become an issue later.  The next problem of globalization, which will probably trigger an increase in poverty rates stems from the above-mentioned supposed divide between the South and the North. With the North being in the leadership position, it will be impossible to maintain relationships based on equality between the two parts of the world. As a result, the problem of inequality will ensue. While the given issue is not linked to poverty directly, it provides the environment for poverty to brew in. Therefore, the rates of inequality will take an even greater scale than they have nowadays. As a result, it can be expected that women, the representatives of national minorities, and other â€Å"risk groups† will face the threat of poverty in the globalized environment. Coming on the heels of the â€Å"globalized economic space,† the split between the technologically developed North and the agrarian South is a truly threatening perspective. Much to the credit of the world’s lea ding states, the threats of poverty that globalization poses to the humankind have been analyzed well enough. Moreover, the means of fighting with the expected surge in poverty rates have been provided. Although the given methods do not block every threat that globalization process triggers, they are still worth a thorough consideration. One of the most graphic examples of such initiatives is the solution provided in Wade’s research. Excluding countries with high but not rising levels of trade to GDP from the category of more globalized eliminates many poor countries dependent on a few natural resource commodity exports, which have had poor economic performance. [†¦]. If they were included as globalized their poor economic performance would question the proposition that the more globalized countries do better. (Wade, 2004, 580) The idea of excluding certain states with a relatively low GDP might seem a good idea. However, it is worth mentioning that this idea contradicts the principles of globalization, which presuppose the inclusion of ever single state into the economic processes. Therefore, other avenues should be sought to find a way out. Conclusion There is no secret that in the age of globalization, the world is facing rapid and quite impressive changes. With the traditional models of business interaction being replaced by newly adopted ones, and the new media like social network reinventing people’s perception of life in its every aspect, starting from economical to the social one, globalization is both feared and expected. Since the scale of globalization is beyond huge, it can be assumed that the globalized world is going to look nothing like the reality of the beginning of the XXI century. Some of the effects of globalization have become obvious now; the rest of them are likely to be discovered in the nearest future. Therefore, it is the concern of the present-day world to make sure that the negative aftermaths of globalization, in cluding the possible rise in poverty rates, should be prevented as soon and as efficiently as possible. Even though one can hardly come up with an exact concept of what the future economic state of the world in general and certain states, which are considered under the threat at present, will be like, it is still possible to make sure that no drastic negative outcomes are going to follow at the end of globalization. With that being said, poverty must be recognized as a tangible threat for a number of states and their residents. However, to address this problem adequately, a number of measures will have to be taken. The top priority must be given to the establishment of the labor law that the relationships between an employer and an employee within the global economic space are going to be regulated with. In addition, the laws regarding the migration problem, as well as the use of migrant labor, must be provided. The education issue must also be regulated so that people from all over the world could have the opportunity to acquire the skills that will later on help them in their career. In a nutshell, the key question is not whether the poverty issue can be regulated within a globalized environment; the question is whether people are ready to study, work and evolve in the given environment, and whether people are capable of controlling the economical and financial processes that are going to take place on the global scale. At present, the answer seems to be rather yes than no; however, it goes without saying that even more stringent methods of controlling the globalization process should be provided, which presupposes that the political and economical cooperation between the states all over the world should be enhanced. Reference List Edkins, J. Zehfuss, M. (2008).Global politics: A new introduction. New York. NY:  Routledge, 2008. Heywood, A. (2011).Global politics. New York, NY: Palgrave MacMillan. Lusted, M. A. (2012). Poverty. North Mankato, MN: ABDO. Pr amanick, S. K. Ganguly, R. (2011). Globalization in India: New frontiers and emerging challenges. New Delhi, India: PHI Learning Private, Ltd. Cai, T. (2012). Chinese perspectives on globalization and autonomy. Dancers, CA: BRILL. Wade, R. H. (2004). Is globalization reducing poverty and inequality? World Development, 32(4), 567–589.

Barton Case Study

Barton Case Study Assessment of the Financial Position and Performance of the Barton Firm In order to assess the financial position and financial performance of the Barton engine business, it is important to consider carefully the ratio analysis of the company, as it assists comparisons, simplifies financial-statement, aids the top-management to recognize whether the business’s financial position is enhancing or worsening by showing a yearly-trend, evaluates the long-term financial aptitude, and operating efficiency.Advertising We will write a custom report sample on Barton Case Study specifically for you for only $16.05 $11/page Learn More To conduct the ratio analysis of this firm, the focus should be on analyzing total current ratio, gross profit margin, net profit margin, and quick ratio or asset test ratio for three years (1999, 2000, and 2001), and compare between these ratios in order to come into a conclusion about Barton firm’s financial situation. Rati o Analysis for the Barton Firm Total Current Ratio (Total Current Ratio = Current Assets / Current Liabilities) Total Current Ratio 1999 2000 2001 24297 / 16711 23255 / 16232 24159 / 15338 1.454 1.433 1.575 Table 1: Total Current Ratio for Three Financial Years of Barton Engine Source: Self-generated from Barton Case Study Current ratio is a common and quick evaluation of liquidity of Barton firm, as it shows the margin of safety or cushion accessible to the creditors; moreover, it is an index for Barton’s financial stability and practical solvency and a directory of the strength of its working capital. As shown in the table 1, from 1999 to 2000, there has been a slow increase in the current ratio of Barton (1.454 in 1999, 1.433 in 2000, and 1.575 in 2001). As this kind of rise in the ratio demonstrates the enhancement of the liquidity position of the business, it is notable that the liquidity position of Barton had a slow development over these three years. On th e other hand, if there was a decline in the current ratio, it was quite natural that the liquidity position of the business has worsened with time and that it should improve in order to have better position.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Gross Profit Margin (Gross Profit Margin = Gross Profit / Revenue from Sales X 100) Gross Profit Margin 1999 2000 2001 26438 / 125950 x 100 24350 / 118175 x 100 21130 / 110000 x 100 20.991% 20.605% 19.209% Table 2: Gross Profit Margin for Three Financial Years of Barton Engine Source: Self-generated from Barton Case Study The gross profit margin is the proportion of the turnover, which a business preserves following the direct-expenses linked to generating the materials traded throughout a certain period; moreover, a rising profit margin means that the firm has good pricing strategy (it is able to lift prices with sm all or no effect on sales) or that it possess a rising productivity. However, as illustrated in table 2, there has been a substantial decrease in the gross profit margin from 1999 to 2000, which were consecutively 20.991%, 20.605%, and 19.209% decreasing margin could indicate that variable costs have risen while selling price has remained constant; it could also mean that Barton has cut prices to make an augmentation in sales. Net Profit Margin (Net Profit Margin = Net Profit / Revenue from Sales X 100) Net Profit Margin 1999 2000 2001 271 / 125950 x 100 236 / 118175 x 100 1855 / 110000 x 100 0.216% 0.199% 1.69% Table 3: Net Profit Margin for Three Financial Years of Barton EngineAdvertising We will write a custom report sample on Barton Case Study specifically for you for only $16.05 $11/page Learn More Source: Self-generated from Barton Case Study High net profit margin ratio shows how successful the firm is at changing sales into profit, and that the firm is capitalizing on some competitive-advantage, which can give it some additional capability and suppleness throughout the difficult financial periods; conversely, low net margin means the firm is not generating enough sales or it is not keeping your operating-expenses under control. Throughout 1999, 2000, and 2001, it is notable that the net profit margin has decreased so much that it took on a negative figure (0.216% in 1999, 0.199% in 2000, and 1.69% 2001). Such a decline in the net profit margin ratio throughout the three stated financial years might point out cost binges, which necessitate competence development; the Barton firm, having a low ratio, might need to take on debt to pay its expenses. Quick Ratio or Asset Test Ratio (Quick Ratio (Asset Test Ratio) = (Current Assets-Inventory) / Current Liabilities) Quick Ratio (Asset Test Ratio) 1999 2000 2001 (24297 8228) / 16711 (23255 8066) / 16232 (24159 11683) / 15338 0.962 0.936 0.813 Table 4 : Quick Ratio (Asset Test Ratio) for Three Financial Years of Barton Engine Source: Self-generated from Barton Case Study Asset test ratio would decline while cash or accounts obtainable balances reduce, devoid of an equivalent diminish in current liabilities, or boost in a current liability devoid of an equivalent boost in cash or accounts obtainable (for example, cash spent to buy fixed assets, cash spent to give off a long term debt, or cash spent to disburse dividends).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In 1999, 2000, and 2001, the asset test ratio diminished respectively by 0.962, 0.936, and 0.813, which shows Barton had a small liquidity ratio demonstrating that the firms liquidity position has needed further amplification. Suggestions for Ms. Payne Regarding the Financial Situation It is very important for Ms. Payne to provide a closer observation to improve the gross profit margin. This is achievable by two ways, either by augmenting the sales revenue when keeping the cost of sales the same, or by lowering the cost of sales, when upholding the same level of sales revenue. It is essential to note that Barton firm had an increase in its current ratio throughout the three years. However, in order to further enhance its current ratio and liquidity position, Ms. Payne should try to bring more cash into the balance sheet either by selling the under used assets, increasing loan capital and long term borrowings, or postponing intended investments. Moreover, the chief financial officer should also focus on raising the gross profit, or lowering the expenses and overheads. This will develop Barton’s net profit, which in turn will help it to enhance the net profit margin. According to table 4, the quick ratio or asset test ratio of the Barton firm has lowered constantly in 1999, 2000, and 2001. In order to enhance Barton’s asset test ratio, Ms. Payne should focus on two things, firstly, operate at increasing sales from the existing asset base, and secondly, sell of under utilized assets profitably, so that the sales figure has divided by a lower asset total. SWOT Analysis of Barton Engine Works Co Figure 1: SWOT Analysis of Barton Engine Works Co Source: self generated Strengths The internal strengths of Barton Engine are its glorious history, brand image, human resources, and performance of few departments, customer vase in the US market, and so on. Brand Awareness: Barton Engine Works Co had strong brand awareness for its consumer oriented five ho rsepower engine market; Employees: this company was the largest employer of the Barton County and it had more than 400 employees; Performance: According to the Barton Case Study, Earl and his engineering department’s little customer engine business is doing well. In addition, Earl stated that there is no immediate risk of losing the customer â€Å"Mulch Co† and 164 licensed dealers have doubled their purchase order from Barton Engine; Corporate Social Responsibility: Barton Engine has a significant level of budgetary involvement for its CSR1 policy and practice, for instance, the company provides scholarship to the children of the employees and talented students, send Christmas cards to the employees, and take care them; Customer Base: The strong base of loyal customers helped the company to continue its business and to compete with Japanese manufactures; Long Experience: Barton Engine Works Co has long experience to carry on its business with remarkable footprint in the US market. Weaknesses Besides strong points, Barton Engine has many weaknesses, such as Leadership: Once upon a time, this company was reputed for the financial strengths as predecessors were built a well-respected, $110 million company. However, the unfortunate death of William and his son by commuter plane crash created leadership gap though Ms. Payne is enough competent person to control the company as she has practical experience with high educational background; Decrease Market Share: The market share of Barton had decreased dramatically from 1985, for instance, it had at least 37% of consumer oriented five horsepower auto market in 1885 but it was only 4% in 2001, which indicates that 70% of total sales had down within last 15 years. In addition, its industrial market share had also dropped to 19%; Barton Engine Design: Integration of modern technology is an important factor in order to meet the demand of the products and create new fields of business operation but this company was not concentrated this issue. According to the case study, this company has been captured a significant market share 50 years ago when the owner of this company was designed high-tech model but the successors of the owner ignored this issue and lost market share; Operating costs: it was not possible for the management to reduce operating costs, and in 2001, its engineering, selling and administrative costs were $22,188,000; Financial position: This company has experienced huge financial problems as its net operating profits have decreased dramatically, for instance, its net income was 2065 thousands in 1999 where as it was (1058) thousands in 2001. Opportunities Key opportunities of the company have discussed below Market Demand: The top-level management of the company believed that they have strong customer base because still customers seek Barton Engine though Japanese manufactures sale few more engines in the US market. According to the Barton Case Study, this comp any has also largest market share, which indicates that it has huge opportunity to increase customer demand in the US market by restructuring and implementing new strategies; Increase Market Share: Most of the countries of the world are now member of WTO, which gives the scope to the company to enter new market by adopting suitable entry mode strategies to increase market share; Joint Venture: As many customer intended to purchase Barton Engines, it has the opportunity to joint venture with renowned companies to share technology of the partners, assets, manpower and so on; Divestiture Strategy: According to the Barton Case Study, the performance of few subsidiaries was not stable to carry on the business. As a result, the management of this company has opportunity to adopt divestiture strategy to concentrate on the core business or profitable units; Diversification: This Company has opportunity to diversify its product range both vertically and horizontally to attract the customer. Threats As per the case study, major threats for the company’s were Competitors: Japanese competitors were main problem for the company because Barton lost the market share and its glorious position due to strong presence of the Japanese products, for instance, in 1985, Japanese had only 6% and 2% share of consumer oriented five horsepower and ten horsepower auto market accordingly but it is now market leader of this sector. On the other hand, Japanese manufactures offered technologically advance products and designed new models over time; Decision-Making process: Taking right decision in proper time is one of the most important factors for the development of the company. However, the company may become insolvent due to undertake inappropriate steps; Conflicts between directors: Williams intended to carry out the business with old equipment, as he was spent huge fund for purchasing new products in 1978. On the other hand, the son of William was interested to purchase new m achine to develop quality of the products and increase efficiency of the employees. However, Williams argued that it should require more than $100 million to purchase new equipments, and need sufficient fund to train employees, so, this conflicts between directors had influenced to decrease the performance in the US market; Sales Report: The marketers scrutinised the sales data of profitable units and found that the earnings from 10-horsepower engine would decreased by 75% within the next fiscal year. Recommendation Ms. Payne should increase budget for promotional activities as it can increase customer base and market share; Moreover, she should decrease production costs by purchasing few machine and repairing old machine as the customers never compromise with the quality of the products; To reduce operating costs, the company should recruit efficient and low cost employees from South Asian countries like Bangladesh, India, and China; In addition, Ms. Payne should compare the perf ormance of all subsidiaries and sale the non profitable units to concentrate on the core business; She should try to work as a team to develop the performance of the employees; Ms. Payne should review the performance of the competitors to take decisions; She should consider the opinion of the top management and employees; However, Ms. Payne should restructure the pricing strategy in order to compete with the Japanese engine manufacturing companies. Suggestions about the 10-Horsepower Engine According to the Barton Case Study, in 1985, Barton had 21% share in consumer oriented 10-horsepower engine market whereas Japanese had captured only 2% market share. The US customers of generators, pumps and compressors were relied on Barton’s products for its quality and design, but Mr. William never upgraded the design and technology of 10-horsepower engine. As a result, this company failed to retain their glorious position and Japanese manufactures captured major portion of market sha re though some dealers of Barton is doing well and they have created a loyal customer base. Therefore, besides of upgrading the design of the engine, Barton firm should undertake the strategies suggested below. Suggestions 1: Formulating Pricing Strategy Assessment of the Strategy Appraisal Methods Evaluation Criteria Creates brand recognition This strategy will develop Barton’s brand image by creating a preference amongst the consumers for the 10-horsepower engine. Supports the vision Throughout 1999, 2000, and 2001, its sales have lowered significantly. In these circumstances, the position of the company can be improved by following a pricing strategy that will add a little mark-up after the cost of production. High price may cause declining sales. Utilize core competency Barton would need long time to regain its position if it does not consider this strategy as its key competency. Rivalry As other competitors ask lower price to capture the market, Barton shoul d hit the market by restructuring their pricing policy Constructs uniqueness and differentiation This will differentiate the 10-horsepower engine Generates loyal consumer base A large group of customer will become loyal for low prices, as because of the aftershock of the global financial crisis, the purchasing power of the consumers have reduced. Moreover, a larger consumer base will in turn enhance Barton’s market share. Financial hazards The strategy may initially mean quite low profits Short and long-term growth rate In long-term, the growth rate of Barton will increase Thinking customer first This strategy meet the criteria of considering the customer first Extent of Flexibility Cost Leadership is the effective strategy for future sustainability Suggestions 2: Undertaking Joint Venture Strategy Assessment of the Strategy Appraisal Methods Evaluation Criteria Creates brand recognition By this strategy, Barton will try to rebuild and renovate the techn ology of the 10-horsepower engine with the help of the firm it will join with; in long run, this will increase its brand recognition Supports the vision This strategy will support Barton to enhance the 10-horsepower engine and regain its recognition, which is one of its visions. Utilize core competency If successfully renovated, the 10-horsepower engine can be Barton’s core competency Rivalry Reduce competition between other player Constructs uniqueness and differentiation It will differentiate the engine as it would develop with the help of expert jointly from 2 different firms. In addition, the hard work, experience, human resources, capital, finances, skills, and adaptability of 2 different firms may mean that the outcome of the joint venture is successful. Generates loyal consumer base Enhanced functionality of the 10-horsepower engine ensures the creation loyal customer base. Financial hazards In case of joint venture, it has minimal start up costs, and few o verhead Short and long-term growth rate It offers large potential growth in the long-term in some cases. Thinking customer first This strategy has designed with think the company first Extent of Flexibility It limits its adaptability Footnotes 1 Corporate Social Responsibility

Picking up the Lego pieces - Lego's turnaround or not Essay

Picking up the Lego pieces - Lego's turnaround or not - Essay Example The result was a disaster. Lego adopted the diversification strategy of expanding its market to include girls and older boys and selling new and unrelated products like clothes, watches, video games and theme parks to these new markets. Like other companies that went beyond their core competence – in Lego’s case, making toys for 5-9 year-old boys – Lego failed miserably and lost money because market share spiraled downwards as it sold lesser products to lesser customers and incurred higher costs. The CEO hired in 2004, Jorgen Vig Knudstorp, changed the corporate strategy to one of focus and product differentiation. While Lego continued to expand its market to include older age groups, differentiation is not the same as diversification, and in this sense the Economist article was not entirely correct when it claimed â€Å"bits of the diversification strategy remained.† Lego continued to offer the same focused brand of â€Å"play for all† experience – Lego comes from the Danish leg godt which means â€Å"play well† – to a larger market and aligned the rest of the company to be profitably right-sized for it. Lego’s next steps delivered positive results and showed it could â€Å"diversify† into computer based games for an older age group, staying focused and pragmatic while building on its traditional brick-based products (Watts). Its blockbuster Bionicle and Mindstorm product lines led to profitable product extensions like Star Wars and Harry Potter, capitalizing on film tie-ins, and extended market reach to more countries, especially to emerging China and Japan, acknowledged to be Lego’s top market in Asia for construction category toys (McGinn; Lego Website). Cheaper products made in Asia and sold by Tyco under the Super Block brand eroded Lego’s market share in the 1980s. While Lego enjoys first mover advantage and continues to be number one in the construction category toy market, competitors are fighting a marketing war

Rhetoric Analysis of a Music News Website Essay

Rhetoric Analysis of a Music News Website - Essay Example In order to understand why this target audience continues such criminal activity, their assumptions about the record industry must be examined. Music United is one website that analyzes and addresses these assumptions. A coalition group of many different organizations committed against online music piracy, Music United strives not only to disprove college students' assumptions about the record industry, but also to persuade college students to abide by the law when obtaining music. In order to accomplish these goals, the Music United site utilizes textual and technical features to establish a direct communication with its targeted audience of college students. These features are functions of appeals to guilt, fear, empathy, and the law that are embedded within the content and the purpose of the site. College students view the internet as a place of public freedom, where people can come and go, sharing their ideas, pictures, and pages along the way. A basic knowledge of web designing is all that is needed to post material on the internet for the world to see. Over time, users view the internet as a "marketplace" where everyone is entitled to every page, picture, and idea posted. College students adopt this kind of public-sharing sentiment when they download mp3s without paying. ... ree for the taking in much the same way reading a newspaper article online is free (as opposed to paying $0.50 to read the same article on a hard copy). Music United disagrees with this "free for all" spirit of college students who participate in the sharing and downloading of illegal mp3 files. Not everything on the internet is for free, certainly not music. This is one of the college students' assumptions the site refutes. Music United accomplishes this goal through the use specially designed text-graphics, which appeal to guilt and fear. The home page provides an example of these text-graphics. Although they may look like regular text, these special headers and key quotations are actual graphics (clicking on them reveals they are gif files) that were most likely created in some photo editing program like Paint Shop Pro. The combination of red and white colors functions the same way a "stop" sign functions: it awakens the senses by signaling a warning. When college students see this graphic, the colors indicate that something of greater importance is being said here, as opposed to the regular black-colored text found throughout the site. The colors catch their eyes, compelling them to read the text. The font type is different and larger from the standard Verdana text found throughout the site, further emphasizing the importance of the message. The capitalization of the number ("2.6 million") and the cr ime ("illegally downloaded") not only stresses the importance of the text, but also accentuates the guilt the phrases elicit from its audience. When college students who engage in illegal mp3 trading read the text, they are struck with guilt. They immediately identify themselves as illegal downloader's who partake in the distribution of those 2.6 billion files each

Critical Thinking and Persuasion Essay Example | Topics and Well Written Essays - 750 words

Critical Thinking and Persuasion - Essay Example The potential market is 2.5 million thus with the proper mechanism the TAMY would be able to ripe big from the proceeds contributed by the market. The market potential means that the firm needs to hire a firm that is aware of the current market events and is experienced in the systems used by TAMY. The firm has experience on major fronts. The firm has the capacity to handle logistically as a section of a firm is mandated to the function. The firm has had experience working with the private sector. This means the firm has the capacity to handle pressure and work based on quality output. The firm’s public relation traits are essential, as they would play an important role in attracting the public back to the Transit Authority of Metropolitan Yorkville (TAMY) services. The firm could be able to handle request from customers hence increase capacity. Their experience in demanding fields such as the campaign could be essential while developing a brand to be recognized by the market. The firm, however, had its shortfalls. The firm lacks experience in the transportation industry. This implies that the firm may fail to deliver according to expectation. The firm’s lack of knowledge in the transportation field would mean DeWitt could fail to identify the potential market while at the same time fail to identify the market adjustments that should be made to ensure the firms revive its previous reputation. DeWitt could worsen the current situation as it may fail to identify the industry’s high season and low seasons. The focus should be how to adjust operations to cater for the high seasons and low season. The firm should not be considered based on their lack of experience in the public transportation industry. The firm has experience in the transportation industry. This is evident in their involvement with other Transit system firms. This is the experienced need to improve the overall performance of TAMY.

Sport and recreation facilities in the UK Essay

Sport and recreation facilities in the UK - Essay Example The Council of Europe has defined sport as ‘all forms of physical activity, which through casual or organized participation aim at improving physical fitness and mental well-being, forming relationships, or obtaining results in competitions at all levels’.The state itself accrues bigger sums each year, aimed at the development of such facilities; however, these facilities themselves are in greater demand at present, and among the reasons for such growing their popularity may be close interaction between the state and the society – while the state promotes the role of sport in the life of people, people themselves, understanding the increasing levels of fatal cases of heart and other diseases, join sports and try to lead active way of life. One of the directions of the Labor party’s policies was in promoting sports not only as the means of making the state respected in the world for its sport achievements, but mainly to make special stress that sport makes à ¢â‚¬Ëœsignificant difference to the life of individuals, communities and nation as a whole’ a number of the organizations, which deal with sports from the viewpoint of attracting individuals, grows annually, but one of the most prominent ones is Sport England; this organization has created a Strategic Alliance Team, which works in close cooperation with the government, promoting a number of initiatives, among which are ‘Physical activity and health’, ‘Community cohesion and sport’,   etc.... One of the directions of the Labor party's policies was in promoting sports not only as the means of making the state respected in the world for its sport achievements, but mainly to make special stress that sport makes 'significant difference to the life of individuals, communities and nation as a whole'. (Chandler, 2002) The amount of the organizations, which deal with sports from the viewpoint of attracting individuals, grows annually, but one of the most prominent ones is Sport England; this organization has created a Strategic Alliance Team, which works in close cooperation with the government, promoting a number of initiatives, among which are 'Physical activity and health', 'Community cohesion and sport', 'Neighbourhood renewal unit', etc. (Holt, 2002) For example, the organization actively cooperates with the British Heart Foundation, and as it is known, sports and heart diseases are closely connected, especially with such diseases now becoming the principal reasons of fatali ty among across all age groups. The organization actively promotes sport through public health messages, which also becomes one more reason for the more active development and higher popularity of the sport and recreational facilities in the UK. Bristol University is undertaking a comprehensive review on behalf of the Department of Health, which would underpin these messages The report willl focus on the scientific support for accumulated physical activity, ie 10 minutes chunks to build up to the government's 30 minutes five-times-a-week recommendation.This work will feed into that of the Activity Coordination Team (ACT), a cross-governmental group that works with a wide range of partners to develop a strategy to meet the Game Plan target of 70% of the population becoming

Busines Environment Essay Example | Topics and Well Written Essays - 2000 words

Busines Environment - Essay Example Suppliers refer to the companies that directly sell electric power (About the Electric Industry, 2011). Thus the electric industry in the UK can be understood to perform its functions effectively with the help of these stakeholders and have proved to be efficient over the years. However, with the increasing levels of competition in the industry, it has been found that customers have changed their preferences of suppliers. Also, increasing level of prices have led to the consumers plan for savings and hence cutting down on consumption. Thus in the recent years, the UK energy prices have been found to fall down (About the Electric Industry, 2011). The current study focuses on a PEST analysis of the UK electric power industry and hence determines the recent changes that have occurred. Earlier the electric power industry in the UK was under the control of the Central Electricity Generating Board (CEGB). When CEGB was in control of the electric power in the UK, there was not much competition in the market. There were 12 boards in the regional areas that were in charge of the electricity distribution. Also the prices during this time were lower for the consumers to afford. The system being dependent on thermal generation was responsible for around 70 percent of the total production of electricity. With the process of privatization the controlling board was considered to be privatized. Private ownerships and competitive pricing became parts of the new privatized industry that was created in the year 1990. In the new structure the independence of the generators were limited and central planning was lacking in the development of capacity. The prices for the power supply also increased although for significant power consumers the prices reduced after inflation (Stevens, 1995, pp.52-59). Although the new system have several advantages like reduced labor costs, better customer services, reduced borrowing from government as well as alteration in the business culture,

Selling for entrepreneurs Essay Example | Topics and Well Written Essays - 2500 words

Selling for entrepreneurs - Essay Example Personal selling is the personal presentation of products and services by the firm’s sales force for the purpose of making sales and building customer relationships (Kotler & Armstrong, 2004). Thus, personal selling is a tool used in the marketing communications mix and is regarded as the most effective at certain stages of buying process, particularly in building up buyer’s preferences, convictions as well as actions. This strategy is seen as most effective given that it involves personal interaction between two or more people so each person is better positioned to observe the other person’s needs. The effective salesperson needs to keep the interests of the customers at heart in order to build a long term relationship. As such, this sales report seeks to analyse the significance of personal selling in the operations of Forty Travel and Tourism Agency (FTTA). It also seeks to suggest a sales strategy proposal for the growth of business by about 30 per cent. The sales report is divided into different categories which include the following: the organisation’s short history, analysis of the organisation’s key players, overview of resources (people, premises, equipment, financial strength, intangibles, description of the products/services offered as well analysing the market structure. The last part of the report will outline a sales brief for the organisation and the strategies that can be implemented in order for it to gain a competitive advantage. History of the company Forty Travel and Tourism Agency (FTTA) was established on 18 February 2001 in Fujairah, United Arab Emirates (UAE) by Intekhab Jamal. The company has two offices at present and it specifically deals with offering services related to travelling and tourism. This can be categorised as a small to medium enterprise (SME) by virtue of its size compared to the other actors in the same industry. Like any other SME of this nature, FTTA operates on a small scale and it particularly targets individual travellers in its operations and much of the business is conducted through personal interaction with the customers though the company also uses other tools such as the internet and phones. Intekhab who is The President and the founder of FTTA is the major player in the company though he often consults with the branch managers. He established this business with the main aim of satisfying the private and individual segments of customers in the travel and tourism industry that were not fully covered by the large commercial organisations. Intekhab is a very creative and energetic person and he possesses great communication skills. The founder of this organisation has a strong background in marketing and the core business of the company is to market travel and tourism services such as flight and hotel bookings. FTTA is comprised of 19 employees and the Head office is located in the city of Fujaira. It also has another office at the Airport of Fujaira and t his office works as a Call Centre which is operational for 24 hours. The organisation has 17 computers, five printers, three copiers, three fax machines and six landline telephones. However, like any other organisation, FTTA was not spared from the negative impacts of the global financial crisis that gripped the whole world about two years ago. On a positive note, the company’s net profits began to increase gradually from the beginning of 2010. The company has a strong brand image that has been developed over time through networking and communication skills possessed by the employees. The organisation is primarily concerned with quality processes and procedures in a bid to create good reputation since this is seen as the major source of gaining a competitive advantage in this particular industry. FTTA is a travel company which is mainly concerned with offering intangible services such transport and hotel bookings to different people who will be travelling for business, leisur e or study. The company offers services that include boat cruises, hotel bookings, car rentals, travel

Sport and recreation facilities in the UK Essay

Sport and recreation facilities in the UK - Essay Example The Council of Europe has defined sport as ‘all forms of physical activity, which through casual or organized participation aim at improving physical fitness and mental well-being, forming relationships, or obtaining results in competitions at all levels’.The state itself accrues bigger sums each year, aimed at the development of such facilities; however, these facilities themselves are in greater demand at present, and among the reasons for such growing their popularity may be close interaction between the state and the society – while the state promotes the role of sport in the life of people, people themselves, understanding the increasing levels of fatal cases of heart and other diseases, join sports and try to lead active way of life. One of the directions of the Labor party’s policies was in promoting sports not only as the means of making the state respected in the world for its sport achievements, but mainly to make special stress that sport makes à ¢â‚¬Ëœsignificant difference to the life of individuals, communities and nation as a whole’ a number of the organizations, which deal with sports from the viewpoint of attracting individuals, grows annually, but one of the most prominent ones is Sport England; this organization has created a Strategic Alliance Team, which works in close cooperation with the government, promoting a number of initiatives, among which are ‘Physical activity and health’, ‘Community cohesion and sport’,   etc.... One of the directions of the Labor party's policies was in promoting sports not only as the means of making the state respected in the world for its sport achievements, but mainly to make special stress that sport makes 'significant difference to the life of individuals, communities and nation as a whole'. (Chandler, 2002) The amount of the organizations, which deal with sports from the viewpoint of attracting individuals, grows annually, but one of the most prominent ones is Sport England; this organization has created a Strategic Alliance Team, which works in close cooperation with the government, promoting a number of initiatives, among which are 'Physical activity and health', 'Community cohesion and sport', 'Neighbourhood renewal unit', etc. (Holt, 2002) For example, the organization actively cooperates with the British Heart Foundation, and as it is known, sports and heart diseases are closely connected, especially with such diseases now becoming the principal reasons of fatali ty among across all age groups. The organization actively promotes sport through public health messages, which also becomes one more reason for the more active development and higher popularity of the sport and recreational facilities in the UK. Bristol University is undertaking a comprehensive review on behalf of the Department of Health, which would underpin these messages The report willl focus on the scientific support for accumulated physical activity, ie 10 minutes chunks to build up to the government's 30 minutes five-times-a-week recommendation.This work will feed into that of the Activity Coordination Team (ACT), a cross-governmental group that works with a wide range of partners to develop a strategy to meet the Game Plan target of 70% of the population becoming

Selling for entrepreneurs Essay Example | Topics and Well Written Essays - 2500 words

Selling for entrepreneurs - Essay Example Personal selling is the personal presentation of products and services by the firm’s sales force for the purpose of making sales and building customer relationships (Kotler & Armstrong, 2004). Thus, personal selling is a tool used in the marketing communications mix and is regarded as the most effective at certain stages of buying process, particularly in building up buyer’s preferences, convictions as well as actions. This strategy is seen as most effective given that it involves personal interaction between two or more people so each person is better positioned to observe the other person’s needs. The effective salesperson needs to keep the interests of the customers at heart in order to build a long term relationship. As such, this sales report seeks to analyse the significance of personal selling in the operations of Forty Travel and Tourism Agency (FTTA). It also seeks to suggest a sales strategy proposal for the growth of business by about 30 per cent. The sales report is divided into different categories which include the following: the organisation’s short history, analysis of the organisation’s key players, overview of resources (people, premises, equipment, financial strength, intangibles, description of the products/services offered as well analysing the market structure. The last part of the report will outline a sales brief for the organisation and the strategies that can be implemented in order for it to gain a competitive advantage. History of the company Forty Travel and Tourism Agency (FTTA) was established on 18 February 2001 in Fujairah, United Arab Emirates (UAE) by Intekhab Jamal. The company has two offices at present and it specifically deals with offering services related to travelling and tourism. This can be categorised as a small to medium enterprise (SME) by virtue of its size compared to the other actors in the same industry. Like any other SME of this nature, FTTA operates on a small scale and it particularly targets individual travellers in its operations and much of the business is conducted through personal interaction with the customers though the company also uses other tools such as the internet and phones. Intekhab who is The President and the founder of FTTA is the major player in the company though he often consults with the branch managers. He established this business with the main aim of satisfying the private and individual segments of customers in the travel and tourism industry that were not fully covered by the large commercial organisations. Intekhab is a very creative and energetic person and he possesses great communication skills. The founder of this organisation has a strong background in marketing and the core business of the company is to market travel and tourism services such as flight and hotel bookings. FTTA is comprised of 19 employees and the Head office is located in the city of Fujaira. It also has another office at the Airport of Fujaira and t his office works as a Call Centre which is operational for 24 hours. The organisation has 17 computers, five printers, three copiers, three fax machines and six landline telephones. However, like any other organisation, FTTA was not spared from the negative impacts of the global financial crisis that gripped the whole world about two years ago. On a positive note, the company’s net profits began to increase gradually from the beginning of 2010. The company has a strong brand image that has been developed over time through networking and communication skills possessed by the employees. The organisation is primarily concerned with quality processes and procedures in a bid to create good reputation since this is seen as the major source of gaining a competitive advantage in this particular industry. FTTA is a travel company which is mainly concerned with offering intangible services such transport and hotel bookings to different people who will be travelling for business, leisur e or study. The company offers services that include boat cruises, hotel bookings, car rentals, travel

Fluency in a Foreign Language Essay Example for Free

Fluency in a Foreign Language Essay Thesis: Fluency in a foreign language should be required for all students before graduation from high school. Introduction: In a world of advancing technology and higher education, it is imperative that students take the time to develop unique talents and skills in order to gain a competitive edge over the average individual. I. Fluency in a foreign language builds character. A. The time and commitment required from students to learn an entire new alphabet and vocabulary builds diligence. B. The achievement realized by students as they begin to understand and converse in a second language produces confidence. II. Fluency in a foreign language builds life skills. A. The ability to converse fluently in another language with an entirely new realm of people builds communication skills. B. The readiness to alternate between languages with family and friends builds flexibility skills. III. Fluency in a foreign language creates unique opportunities. A. Fluency in a foreign language gives unique traveling opportunities. B. Fluency in a foreign language creates unique job opportunities Fluency in A Foreign Language Should Be Required For All Students Before Graduation From High School In a world of advancing technology and higher education, it is crucial that students take time to develop unique talents and skills which will give them a competitive edge over the average individual. Though many doubt the ability of fluency in a foreign language to advance students in society, businesses, educational systems, governmental offices, and health care departments are all eager to hire students with skills in foreign languages. As globalization becomes more prevalent, foreign language skills are quickly becoming a vital factor in preparation for the future. Fluency in a foreign language should be required for all students before graduation from high school. First of all, fluency in a foreign language builds character. The time and commitment required from students to learn an entire new alphabet and vocabulary builds diligence. According to Walter Pauk, a prominent professor of education at Cornell University, developing an open mind to new phrases and grammar structures along with finding the time required to practice them are two difficulties commonly encountered when studying a foreign language (Pauk 2). Young mindsets are impressionable, and habits are installed early on as students begin to discover and incorporate grammatical structures particular to their mother tongues. In order to break these habits, students in foreign language study must constantly open their minds to accept new rules that are introduced. While relearning and sounding out basic vowels, students must also adjust to sentence patterns that have been completely inverted. Students learn to work efficiently with limited time allowances available between their busy schedules of daily life, striving to move beyond formerly learned language habits. Distractions are pushed aside as students repeat new sentence patterns, rewrite new alphabets, and reread literature that seems to make no sense. The Department of Education from the University of Pennsylvania reports, â€Å"The nature of language immersion teaches students how to stick to difficult tasks. This diligence translates to better performance on exams, because students will be more likely to persist on challenging problems† (in White 2). Regardless of how difficult a task appears to be, students who have mastered another language view the situation simply as one giant project to be conquered bit by bit. Constant and sincere effort spent learning a foreign language produces a firm determination in students to persevere and achieve their set goals. While the important character trait of diligence is being formed through foreign language study, the achievement realized by students as they begin to understand and converse in a second language is also producing a separate character trait of confidence. Introductory lessons in a foreign language start out as seemingly impossible to master, yet in due time begin to make sense. Excitement escalates as the brain starts functioning in another language and continues beyond the first few lessons alone. Dincay, a professor at Istanbul Arel University, notes, â€Å"the feeling of accomplishment that comes with [students’] first steps toward a second language can spur them on to a deeper and broader passion for learning in general† (Dincay 1). Students who reach an expertise level in foreign language carry that same capability acquired first through language studies over into other realms of life, producing competent results beyond areas concerning language alone. In her article, â€Å"Benefits of Being Bilingual,† Marcos writes, â€Å"Studies suggest that persons with full proficiency in more than one language (bilinguals) outperform similar monolingual persons on both verbal and nonverbal tests of intelligence† (Marcos 1). Proficiency in a foreign language develops a needed sense of accomplishment in students, enabling them to move on and conquer other tasks and responsibilities with rare poise and fortitude. They realize that unlike monolinguals, their lives are not confined to one culture alone, but can easily extend to impact an incredible realm of people throughout their lives. Fluency in a foreign language builds character traits such as diligence and confidence, both needed in daily life yet hard to produce. Secondly, fluency in a foreign language builds life skills. The ability to converse fluently in another language with an entirely new realm of people builds communication skills. Students unfamiliar with another country’s language will find it more difficult to understand and accept the specific guidelines associated with the language; however, as Ting-Toomey, professor of Human Communication studies at California State University, writes in her book, â€Å"To the native speakers, the rules of their language make perfect sense and are naturally more logical than those of any other languages† (Ting-Toomey 86). Fluency in a foreign language carries students far past the simple phrases of â€Å"Hello,† â€Å"How are you,† and â€Å"I love you,† and allows them, like the natives, to converse comfortably through a completely foreign vocabulary and grammatical set-up. Once students comprehend and begin to intelligently utilize a foreign language, they are able to understand and relate to the society and culture in a way that many never will. Ted Ward, Dean of International Studies and Missions for a time at Trinity Evangelical Divinity School, writes in his book that â€Å"a highly competent level of [foreign] language skill allows [students] to conceive ideas and communicate them in a way that is synchronous with those of the people of the host culture† (Ward 154). Whereas monolinguals are often confined to the society of others who speak their language, students fluent in a foreign tongue are free to get involved in a second world. Benefits produced from the time and effort spent in mastering another language include filling out visa forms, reading public newspapers, and ordering from local restaurant menus with ease. Teaching, debating, and participating in discussions with words and phrases making the most sense to native speakers are yet other privileges opened up to students with foreign language skills. Along with better communication, the readiness to alternate between languages with family and friends builds flexibility skills. Bhattacharjee, author of the article â€Å"Why Bilinguals Are Smarter,† states, â€Å"In a bilingual’s brain both language systems are active even when he is using only one language, thus creating situations in which one system obstructs the other† (Bhattacharjee 1). Students must constantly determine which language their listeners will understand and recall the correct words and grammatical format to use with that particular language. Though it might seem terribly overwhelming at first, Bhattacharjee concludes that â€Å"this interference . . . isn’t so much a handicap as a blessing in disguise [,] . . . [forcing] the brain to resolve internal conflict, giving the mind a workout that strengthens its cognitive muscles† (Bhattacharjee 1-2). Students fluent in a foreign language respond immediately to one picture, sentence, or idea with two answers from two different languages. Sometimes one particular language carries a better explanation or definition than another, and for the student fluent in a second language, the opportunity is open to decide which language better suits certain situations. Definitions go beyond one explanation alone, and society life is extended to two worlds rather than one. Students can be taught, or teach others from two vastly different spheres of humanity and not be overwhelmed. Third and finally, fluency in a foreign language creates unique opportunities. Fluency in a foreign language gives unique traveling opportunities. While discussing various advantages given to foreign language students, Dincay shares that although thousands of people gain from their travels across the globe each and every year, it is the bilingual students, particularly, which receive the much broader traveling experience. While everyday tourists remain simply outsiders peering through a glass into another country’s unique culture, those familiar with and fluent in the native tongue are able to step beyond that glass barrier and enjoy their visits with full easy and liberty (Dincay 2). Whether visiting historical landmarks, using public transportation systems, or shopping in local markets, students fluent in the foreign language of the country are not restricted to taking pictures, relying on others’ directions, or following suggested prices. They may raise questions over history, follow posted transportation signs, and bargain for better values. Fluency in a foreign tongue gives traveling students an opportunity to stand out with something special that most tourists cannot claim. In his book Why Johnny Should Learn Foreign Languages, Huebener states, â€Å"The American businessman who can speak the foreign tongue fluently and who can make intelligent comments on the art and literature of the country will gain not only the business but also the respect of the person he is dealing with† (Huebener 46). Tremendous time and energy are required to reach fluency in a language, and communicate incredible care and consideration to the country’s citizens as the student is seeking to enter their world and communicate with them on a much more intimate level than sign language alone. Many societies take great pride in their native language and culture and when another individual has developed a firm knowledge and unders tanding of it, the natives, in turn, form a strong appreciation and respect for these students that many outsiders have not taken the time to earn. Fluency in a foreign language does not only create unique traveling opportunities, but also gives unique job opportunities. As the world advances in higher education and technology, men across the globe are seeking to make resources available to all. As one director in the Center for Applied Linguistics shares, â€Å"The need for individuals who can speak and understand languages other than English is acute . . . from business and social services to national security and diplomacy† (Malone et al. 1). A stronger focus on internationalism is emerging, making interaction with people from different linguistic backgrounds inevitable. Washington State University advertises a brochure that considers careers such as â€Å"government, business, law, medicine and health care, teaching, technology, the military, communications, industry, social service, and marketing† to be promising fields for students fluent in a second language, namely because â€Å"an employer [sees them] as a bridge to new clients or customers† (â€Å"Knowing Other Languages Brings Opportunities† 2). Students fluent in a foreign language can easily connect businesses with customers from a wide array of linguistic backgrounds and handle international business without hiring outsiders to translate. Proficiency in a second language is a skill envied and sought after by several employers as they seek to hire a staff to serve and elevate their organization to its maximal potential. Fluency in a foreign language should be required for all students before graduation from high school. The advantages produced from foreign language fluency are incredible and the opportunities limitless. Students are set up for successful futures in modern society as they leave high school and transition into the career world as young adults, able to communicate freely and work confidently in global communities around the world. The foundation laid is vital for young people going out to begin their adult lives in today’s world. Bibliography Bhattacharjee, Yudhijit. Why Bilinguals Are Smarter. The New York Times. The New York Times, 17 Mar. 2012. Web. 15 Oct. 2012. Budig, Gene A. Foreign Language Study Vital to U.S. Students. Lawrence Journal World (8 May 2010): SR12. LJWorld.com. Web. 9 Oct. 2012. Dincay, Turgay. Advantages of Learning a Foreign Language at an Early Age. Todays Zaman. Todays Zaman, 25 Nov. 2011. Web. 9 Oct. 2012. Hawkins, Eric W. â€Å"Foreign Language Study and Language Awareness.† 1999: 124-42. Web. 2 Nov. 2012. Huebener, Theodore. Why Johnny Should Learn Foreign Languages. Philadelphia: Chilton Company, 1961. Print. â€Å"Knowing Other Languages Brings Opportunities.† New York: Washington State University, n.d. Foreign Languages and Cultures. Washington States University. Web. 4 Nov. 2012. Malone, Margaret E., et al. Attaining High Levels of Proficiency: Challenges for Foreign Language Education in the United States. CAL.org. Center For Applied Linguistics, 2005. Web. 2 Oct. 2012. Marcos, Kathleen M. Benefits of Being Bilingual. CAL.org. Center For Applied Linguistics, n.d. Web. 09 Oct. 2012. Pauk, Walter. Studying Foreign Languages. UWEC.edu. University of Wisconsin-Eau Claire, 13 Jan. 2012. Web . 7 Oct. 2012. Ting-Toomey, Stella. Communicating Across Cultures. New York: Guilford, 1999. Questia. Questia. Web. 2 Nov. 2012. Ward, Ted W. Living Overseas: A Book of Preparations. New York: Free Press, 1984. Print. White, Mercedes. Language Immersion Classrooms: Programs Are Popular, Diligence Translates to Performance. Deseret News. Deseret News.com, 29 Jan. 2012. Web. 1 Nov. 2012.